War Child’s New Ad

Last year, War Child Canada released a controversial ad campaign – known as “Camp Okutta”, a fictional “war camp” – designed to get people to pay attention to the plight of child soldiers. 

And boy, did it ever. The campaign disturbed some folks, and enraged and upset others.

Well, they’re back, with a powerful new ad – one that could possibly top last year’s. Below is what could be hitting airwaves very shortly.

Someone close to me worked on this project, so please take a couple of minutes to watch, if you can.

(Warning: the material may be sensitive for some of you watching it.)

For more information, you can access the War Child Web site through this link.