So when I was at the gym two weeks ago, I was walking – blurry-eyed – through the women’s changeroom, when not one, but THREE posters taped up by the washroom stalls woke me up a bit.
The enormous posters were advertising “quickie” breast enhancement surgery – you know, in for surgery one day, ready for the beach by the week’s end … complete with “before” and “after” photos.
By the time I returned to the gym last week, they were gone. Perhaps someone complained. Or maybe they were a “limited time only” ad blitz. I don’t really know. But it’s sadly not the first time I’ve seen something like that.
Also recently, while waiting at the physiotherapy clinic I attend for the chiropractor, I was leafing through a magazine to kill some time … and noticed that the bulk of its contents had to do with cosmetic surgical procedures of one type or another.
Both instances make me wonder: Why would a place that’s supposed to promote healthy living through exercise (and, presumably, good nutrition – although you sometimes wouldn’t know it from the vending machine set up by the front entrance) allow this stuff to be advertised in the first place?
Regarding the posters: I’d be interested to know whose bright idea was to display those posters in the changeroom. Was it unsolicited promotion by a client who thought they could drum up some business? Was it gym management?
I’m not saying that every single client that comes through those facilities is completely free of plastic surgery or Botox or veneers on their teeth or whatever. I’m sure there’s a small segment of the population that does that to themselves. I don’t necessarily agree with it, but it’s not for me to judge.
But what you do to your body outside of the gym to artificially enhance it – and I guess, by extension, make yourself feel better about your appearance – is none of my business. So why is it being shoved in my face by being promoted on-site?
And besides, who on EARTH is paying attention, especially since the main point of going to the gym is improving one’s physical fitness (or so I thought)?
I mean, seeing a fit physique as the result of hours at the gym is one thing. Seeing fake body parts for the sake of getting attention in the midst of lifting heavy gym equipment or puffing on a treadmill is another (and maybe dangerous).
It really boggles the mind sometimes.