… Was apparently chili pepper red.
Unbeknownst to the majority of us plebes, this declaration (most likely made around this time last year) was handed down by the Pantone Color Institute (their spelling, not mine). Yes, these people are in charge of declaring colours for each year.
The colour for 2008 will apparently be the one in this New York Times article, according to Pantone. I won’t spoil it too much, other than saying, “Well, duh!” since I am biased and like any shade from this particular colour family anyway.
And there’s a little sidebar with the article, which shows you all of Pantone’s picks from the previous 7 years.
But my real question is: when is someone going to give periwinkle a go? That, my friends, is one colour that needs some long overdue respect. It’s a pretty shade, in my honest opinion.
Team Periwinkle for 2009, kids. Think about it.